Who can be added to Internal Groups in the Braze SDK?

The correct response highlights that end users can be included in Internal Groups within the Braze SDK. Internal Groups serve as a means for developers and marketers to segment users for targeted campaigns, testing, or receiving specialized notifications. By allowing end users into these groups, companies can analyze their behaviors, preferences, and interactions with the app, enabling tailored experiences based on real user data.

This capacity facilitates comprehensive testing and optimization of campaigns by providing insights into how these users interact with the content, thus enhancing the effectiveness of marketing strategies. Furthermore, involving a variety of user types within Internal Groups can lead to more diverse data, helping to better inform app developments and adjustments in user engagement tactics.