Which types of user events can be tracked by the Braze SDK?

The Braze SDK is designed to track various user interactions within an application to provide insights and facilitate personalized messaging. Tracking app installs, in-app purchases, and custom events allows developers to understand user behavior better and optimize user engagement strategies.

App installations are important for gauging the success of user acquisition campaigns. In-app purchases provide critical information on user spending behaviors, indicating the financial performance of the application. Custom events allow developers to track specific actions that are unique to their app's use case, helping to analyze user engagement at a deeper level. By collecting this data, companies can tailor their marketing efforts, improve user experience, and ultimately drive higher conversions.

Other options suggest limitations on what can be tracked. For instance, only tracking app installations would miss the richness of user interactions that happen post-installation. Similarly, focusing only on push notifications or any unrelated data like browser history would not leverage the comprehensive capabilities of the Braze platform to enhance user engagement insights. Thus, B reflects a full spectrum of user interactions that are essential for robust analytics and effective marketing strategies.