Which platform is Braze primarily designed for?

Braze is primarily designed for mobile platforms, including iOS and Android. This focus enables the platform to provide robust mobile marketing solutions that cater to businesses looking to engage and retain users on their mobile devices. The features offered by Braze, such as in-app messaging, push notifications, and user segmentation, are all tailored to optimize the user experience on mobile. By concentrating on iOS and Android environments, Braze effectively addresses the unique needs of mobile brands striving to enhance user interactions and drive conversions in an increasingly mobile-first world. The mobile-centric design also allows for advanced analytics and personalized messaging, which are crucial for successful marketing strategies in the mobile context.