Which of the following is considered a standard attribute in the Braze SDK?

In the context of the Braze SDK, a standard attribute typically refers to predefined user attributes that can be easily integrated and utilized within the platform for personalization and targeting. The first name is widely recognized as a standard attribute because it is commonly used for personalizing communications, enhancing user engagement, and creating a more tailored experience for users.

Standard attributes like the first name allow marketers to address users directly in messages and campaigns, making them feel more valued and increasing the likelihood of interactions. In contrast, device ID and last activity date are deemed essential for tracking and segmenting users, but they do not fit the definition of standard user attributes. Credit card information, while critical for transactions, is sensitive data that falls under privacy regulations, thus making it unsuitable as a standard attribute within a marketing context.