Which metrics does Braze provide to evaluate the success of marketing campaigns?

Braze provides specific metrics that are critical for assessing the effectiveness of marketing campaigns, which include open rates, click rates, and conversion rates. Open rates indicate how many users have opened a marketing message, such as an email or push notification, giving insight into the initial engagement level. Click rates measure how many users interacted with the message by clicking on it, which reflects the campaign's effectiveness in compelling users to take action. Conversion rates represent the percentage of users who completed a desired action after interacting with the campaign, such as making a purchase or signing up for a service, providing a direct measure of the campaign’s success in driving results.

This focus on direct engagement metrics allows businesses to fine-tune their marketing efforts based on user behaviors, leading to improved strategies and outcomes. Metrics like market share, competition analysis, user demographics, and preferences, while valuable in broader business contexts, don't specifically capture the immediate effectiveness of individual marketing campaigns as these specific engagement rates do.