Which feature allows users to segment their audience in Braze?

The segmentation feature in Braze is crucial for tailoring marketing campaigns and communication strategies to specific audience groups. The Segmentation Tool allows users to define unique groups based on various criteria, such as user behavior, demographics, and engagement metrics. This enables marketers to send targeted messages that resonate with specific segments, thereby improving engagement and conversion rates.

By utilizing the Segmentation Tool, users can create complex segments that consider a range of attributes, like in-app activity, purchase history, or even engagement with previous campaigns. This level of granularity helps in identifying high-value users or reaching out to those who may require re-engagement efforts.

The other options, while related to user engagement and data analysis, do not specifically serve the purpose of audience segmentation in the same way. Event Tracking focuses on tracking user actions, User Profiles maintain individual user data, and A/B Testing is designed for comparing different versions of content to determine which performs better, rather than segmenting the audience. Hence, the Segmentation Tool stands out as the pivotal feature for audience segmentation within Braze.