Which feature allows for personalized messaging based on user segments?

Segmentation is designed specifically to allow for personalized messaging by dividing users into distinct groups based on shared characteristics or behaviors. By utilizing segmentation, marketers can tailor their messaging strategies to address the preferences and needs of each user group, resulting in more relevant communication.

For example, a company might segment users based on their purchase history, app usage patterns, or demographics. This allows the business to craft messages that resonate more deeply with each segment, thereby increasing engagement and conversion rates.

In contrast, custom events, broadcasting, and user tracking each serve different purposes within the broader context of user engagement. Custom events focus on specific actions users take within the app, which can provide insights but do not inherently allow for targeted messaging. Broadcasting refers to sending the same message to all users, lacking the personalization aspect that segmentation provides. User tracking involves monitoring user behaviors without necessarily categorizing them into groups for tailored messaging. Thus, segmentation stands out as the primary feature for creating personalized messaging strategies.