Which aspect of user engagement does Braze primarily focus on?

Braze primarily focuses on user retention and experience because its platform is designed to facilitate personalized customer interactions, enhance engagement, and foster long-term loyalty. By utilizing targeted messaging and various communication channels, Braze helps brands understand user behavior and preferences, enabling them to send relevant content that resonates with users. This approach significantly contributes to keeping users engaged over time, ensuring that they continue using the app and interacting with the brand.

The emphasis on user retention indicates that Braze's tools and strategies are aimed at maintaining a long-lasting relationship between the brand and its users, leading to increased customer lifetime value. By optimizing the user experience through tailored communication and feedback mechanisms, Braze ensures that users feel valued and connected to the brand, which is critical for driving repeat usage and reducing churn.