Where are push tokens stored in Braze?

The correct answer is that push tokens are stored on the user profile within Braze. When a user installs an app that integrates with Braze and grants permission for push notifications, the SDK generates a unique push token that identifies the device to which messages can be sent. This push token is crucial for targeting specific users with notifications and personalized content.

Storing the push token on the user profile ensures that it is associated with the specific user and their activity within the app. This allows for efficient management of notifications and campaigns targeting that user. Additionally, if the user reinstalls the app or changes devices, the token can be updated and managed appropriately within their user profile, maintaining the integrity of the messaging system.

In contrast, storing the push token on the user's device would limit accessibility for the Braze platform to run analyses and manage notifications effectively. Similarly, the notification center is not designed to manage tokens but rather serves as an interface for displaying notifications. Storing push tokens in the app settings would also be inefficient, as that information needs to be linked with user data for effective targeting and audience segmentation.