What types of messages can be sent through Braze's In-App Messaging feature?

The In-App Messaging feature of Braze is designed to enhance user engagement by presenting messages directly within the app environment. The correct answer highlights the types of messages that can be specifically categorized within this feature: modal messages, banner messages, and full-screen messages.

Modal messages are displayed prominently in the app, often requiring user interaction before they can be dismissed. Banner messages, on the other hand, appear at the top or bottom of the screen and are less intrusive, allowing users to continue interacting with the app while still being informed. Full-screen messages take over the entire display, offering an immersive user experience.

These categories are distinct to in-app messaging and focus on immediate, in-context communication, which contrasts with the other options provided. Push notifications and SMS, for example, are external messages that reach users outside of the app environment, while emails and physical mail are more traditional forms of communication that do not leverage the in-app delivery mechanism. Thus, recognizing these specific types of in-app messages is essential for understanding how to engage users effectively within the Braze platform.