What type of user engagement does Braze's Campaigns focus on?

Braze's Campaigns are specifically designed to optimize user engagement based on user behavior. This focus allows marketers and app developers to create targeted campaigns that appeal to users' preferences and actions within the app. By analyzing how users interact with the app, which features they engage with, and their overall usage patterns, Braze enables campaigns that resonate more effectively with individual users. This behavioral targeting leads to more personalized communication, resulting in higher engagement rates and better user retention.

The other options do not align with the primary goal of Braze's Campaigns. While increasing user downloads is a necessary aspect of app growth, it is not the specific aim of the campaigns. Reducing app load time and improving user interface design revolve more around app performance and user experience design rather than user engagement strategies themselves, which is inherently about user interaction and communication. Therefore, optimizing engagement based on user behavior is the central focus of Braze's Campaigns.