What type of content can be sent through Braze's in-app messaging?

Braze’s in-app messaging is designed to facilitate customized and relevant user engagement content. This means that businesses can leverage the platform to send targeted messages based on user behavior, preferences, and engagement patterns. Such content may include personalized promotions, feature announcements, reminders, or even tailored onboarding experiences, all of which aim to enhance user engagement and improve overall app experience.

The focus on customization allows companies to engage users in a meaningful way, increasing the likelihood of app usage and retention. This approach considers the individual user’s journey, ensuring that the communications they receive are pertinent and valuable to them.

In contrast, the other options do not encapsulate the full potential of in-app messaging in Braze. While promotional offers are certainly a part of the strategy, limiting it solely to such offers does not reflect the breadth of user engagement opportunities available. Social media updates and general news articles, while potentially informative, are not typically the focus of in-app messaging, which is centered around personalized interaction with users to drive meaningful engagement within the app experience.