What kind of notifications does Braze support to keep users engaged?

Braze supports a range of notification types that play a crucial role in keeping users engaged, with push notifications and in-app messages being two of the most effective channels. Push notifications are alerts that pop up on a user's device even when they are not using the app, and they are designed to grab attention and encourage users to engage with an app or service. On the other hand, in-app messages are displayed to users while they are actively using the app, allowing for contextual communication that can enhance user experience and drive behaviors in real time.

The combination of both these methods enables Braze to effectively reach users at different points in their interaction with the application, making them a powerful tool for user engagement strategies. By utilizing push notifications to reach users outside the app and in-app messages to engage with them during their active sessions, brands can ensure that users receive timely and relevant information, which ultimately keeps user engagement high.

While other notification types such as email, web push, and SMS are valuable communication tools, they do not encompass the full capabilities of what Braze offers in terms of real-time engagement within the mobile application environment.