What is the function of Custom Events in Braze?

Custom Events in Braze are designed to track specific user actions that are significant to the business. This functionality enables businesses to gather detailed insights into user behavior and interactions within their application or platform. By tracking these events, companies can analyze how users are engaging with various features or content, which is integral for informed decision-making and optimization of marketing strategies.

These events can be tailored to capture exactly what is important for a business, such as completing a purchase, sharing content, or reaching a certain level in a game. This allows for more targeted marketing campaigns and personalized user experiences based on tangible user actions. Custom Events ensure that the data collected is relevant and actionable, empowering businesses to devise strategies that resonate with their audience.

The other options, while relevant in their own contexts, do not accurately reflect the primary purpose of Custom Events. General user tracking may encompass a wider range of data that is not as specific as Custom Events, automated marketing suggestions are more focused on recommendations rather than direct tracking of user actions, and logging user errors pertains to troubleshooting software issues rather than assessing user engagement.