What is the difference between a push notification and an in-app message in Braze?

The distinction between a push notification and an in-app message is primarily based on the context in which they are displayed to the user. A push notification is designed to reach users when they are not actively engaging with the app, allowing for re-engagement and drawing attention to important updates or promotions. In contrast, an in-app message is specifically tailored for users who are currently active within the application, providing relevant information or prompts without interrupting their experience.

This understanding is critical for optimizing user engagement strategies. By leveraging push notifications to bring users back to the app and utilizing in-app messages to enhance their experience while they are engaged, marketers can create a more effective communication strategy.