What is the default expiration period of content cards?

The default expiration period for content cards in the Braze platform is 30 days. This setting is important as it helps to manage the relevance of the content presented to the users. Content cards are typically used to drive engagement by displaying targeted messages, promotions, or information to users, and having an expiration period ensures that the content does not become outdated.

After 30 days, unless otherwise specified, the content cards will no longer be shown to users, allowing for fresh content to be rotated in. This is beneficial for maintaining user interest and enhancing the user experience, as it encourages users to interact with new content rather than seeing the same messages repeatedly.

Other options represent durations that exceed the standard default period set by Braze. While it may be possible to customize expiration periods based on specific campaign needs, the default remains critical for managing engagement effectively.