What is one possible limitation of using internal groups for testing in the Braze SDK?

The selection highlighting the potential limitation of internal groups for testing in the Braze SDK addresses the challenge of accurately mimicking real user interactions during the testing process. Internal groups are typically composed of controlled sets of users—such as employees or testers—who may not behave in the same way as actual customers. This discrepancy can lead to a skewed understanding of how features or campaigns will perform in a live environment, as internal group members may have biases, expectations, or familiarity with the product that regular users do not.

Such limitations may result in test outcomes that fail to predict true user behavior, leading to potential misjudgments when implementing strategies based on the testing results. It is important to note that testing should ideally involve a representative sample of end users to ensure that insights drawn from the data are relevant, reliable, and actionable for broader user groups.