What is a Canvas in the context of Braze?

A Canvas in the context of Braze refers to a visual flow designed to manage multi-channel messaging campaigns. This feature allows marketers to create and visualize complex customer journeys across various communication channels, such as push notifications, email, in-app messages, and more.

The visual flow enables marketers to map out how customers interact with their brand across different stages and channels. This capability enhances the ability to deliver personalized and timely messages to users based on their behavior, preferences, and interactions, making it an essential tool for creating effective marketing campaigns.

While user tracking mechanisms, demographic analysis, and reporting tools are important aspects of an overall marketing strategy, they focus on different elements. User tracking is about monitoring user behavior, demographic analysis concerns understanding user segments, and reporting tools deal with analyzing data and metrics. However, Canvas specifically emphasizes the orchestration and visualization of communication strategies across channels, which is central to Braze's mission of engaging users effectively.