What feature does Braze provide for sending messages based on user actions?

The feature that Braze provides for sending messages based on user actions is event-triggered messaging. This capability allows marketers to create messaging campaigns that are activated by specific actions taken by users, such as completing a purchase, reaching a milestone, or engaging with certain content within the app.

By using event-triggered messaging, companies can send relevant and timely notifications that enhance user engagement and increase the effectiveness of their marketing efforts. For example, if a user abandons their cart, an event-triggered message can remind them to complete their purchase, potentially increasing conversion rates.

In contrast, scheduled messaging is focused on delivering messages at predetermined times rather than in response to user behavior. Automated welcome messages are a subset of messaging directed at new users and don't specifically rely on user actions post-registration. Daily promotional reminders are typically more generic promotional messages rather than being tailored to specific user interactions.