What does "opt-in" imply for users within Braze notifications?

The concept of "opt-in" within the context of Braze notifications fundamentally means that users voluntarily consent to receive notifications. This indicates that users have the agency to decide whether or not they wish to engage with the notifications being sent by an application or service.

This choice emphasizes the importance of user choice and control over their communication preferences. By opting in, users express their willingness to receive updates, marketing messages, or alerts about the application, which can enhance their overall experience and engagement with the content being shared.

In contrast, options that suggest requirements, restrictions, or limitations regarding the form of communication do not align with the principle of user consent found in opt-in scenarios. Users should feel empowered to choose their engagement level, which is central to effective communication and maintaining a healthy relationship between users and brands or applications.