What does Braze use to enhance user engagement over time?

Braze enhances user engagement over time primarily through lifecycle tracking and user data analysis. This process involves collecting and analyzing data about user interactions and behaviors within the app. By tracking a user's journey, Braze can identify key moments and preferences, allowing it to deliver personalized messages and campaigns that resonate with individual users.

Lifecycle tracking helps Braze understand where a user is in their journey—whether they are new users, active users, or at risk of churning—enabling targeted engagement strategies. User data analysis further refines this approach by providing insights into trends and behaviors across a broader user base, allowing for optimization of marketing efforts and messaging strategies. This data-driven approach is essential for maintaining and increasing user engagement over time, as it tailors communication to meet the evolving needs and preferences of users.