What does Ad Retargeting relate to in Braze?

Ad Retargeting in Braze focuses on targeting users with advertisements based on their in-app behavior. This means that users who have interacted with specific features or products within an app can be shown tailored ads that are more likely to resonate with them. For instance, if a user browses a particular item but doesn't purchase it, targeted ads can remind them of that item or offer a related promotion. This approach leverages the insights gained from user activity to create personalized ad experiences, thereby enhancing engagement and conversion rates.

The other options, while relevant to user engagement strategies, do not specifically align with the concept of ad retargeting in the context of Braze. For example, targeting users based on website visits pertains more to web-based advertising strategies rather than in-app behaviors. Sending promotional emails, although a valuable method of user engagement, is a distinct communication channel separate from ad targeting. Analyzing competitors' ads focuses on market intelligence rather than engaging directly with users based on their app usage patterns. Thus, the focus of ad retargeting within Braze emphasizes leveraging in-app behavior to drive targeted ad campaigns.