What does a "user journey" represent in Braze?

A "user journey" in Braze represents a sequence of messages triggered by user interactions. This concept is fundamental to how Braze engages users through personalized communications that respond to their behaviors and actions within the app. User journeys are designed to enhance the user experience by delivering relevant messages at the right time, based on the user's previous interactions, preferences, and actions. This allows for a more tailored and context-sensitive message delivery strategy, which can lead to increased user engagement and retention.

In contrast, the other options do not accurately describe what a user journey entails. A manual process of sending messages does not leverage automated interactions based on user behavior, nor does it represent the dynamic and ongoing nature of user journeys. User feedback, while valuable for understanding app features, does not encapsulate a journey involving sequential interactions and responses. Lastly, a single message sent to users does not encompass the ongoing and layered communication that a user journey represents, as it lacks the complexity and context of a full sequence of interactions.