What does a successful campaign setup require in Braze?

A successful campaign setup in Braze benefits significantly from the use of visual tools for planning. These tools allow marketers to strategically design and visualize their campaigns, making it easier to understand the flow of messages and how different user segments will interact with them. Visual planning aids in managing the complexity of orchestrating messages across multiple channels, ensuring that marketers can craft tailored experiences that are both effective and engaging.

Incorporating visual tools streamlines the campaign setup process, enabling users to collaborate and iterate on their designs more efficiently. This approach also helps in tracking the performance of various campaign elements, facilitating data-driven decision-making as the campaign progresses.

Using visual tools contrasts with a lengthy coding process, which can be more cumbersome and less accessible to users who may not have extensive technical expertise. It also provides a more efficient approach than creating user segments manually every time or relying heavily on external data, both of which can complicate and slow down the campaign setup process.