What are Webhooks in Braze?

Webhooks in Braze are defined as HTTP callbacks that facilitate real-time data transfer between your application and Braze. This mechanism allows you to receive immediate updates or notifications about events or changes that occur within your application. For instance, whenever a user performs a certain action (like signing up or making a purchase), your server can send data to Braze via a webhook, enabling real-time engagement or data synchronization.

Using webhooks enhances the interactivity and responsiveness of your application as it allows for immediate communication with Braze without the need for constant polling. This ensures that users can receive timely updates and personalized communication based on their real-time interactions, thereby improving user experience and engagement.

In contrast, other options refer to different functionalities not associated with the real-time data transfer aspect of webhooks. Adaptive messaging based on user feedback pertains to personalized messaging but does not relate to the mechanism of HTTP callbacks. Pre-scheduled email notifications are set up for future delivery rather than real-time updates and do not involve webhooks. Lastly, visual analytics tools within the platform pertain to data visualization rather than the active data transfer facilitated by webhooks.