In the context of Braze, what does a tailored message achieve?

A tailored message in Braze is designed to resonate more with user needs. When a message is personalized based on user behavior, preferences, demographics, or other data points, it becomes more relevant to the individual recipient. This relevance increases the likelihood that the user will engage with the message, leading to better outcomes such as higher click-through rates, increased app usage, or improved customer retention.

Personalization is a core principle of successful marketing and user engagement strategies. By addressing specific interests or needs, tailored messages help in creating a stronger connection between the brand and the user, fostering loyalty and driving conversions.

The other options fail to capture the essence of tailored messaging. They suggest a lack of relevance or effectiveness, which is contrary to the purpose of utilizing tailored communications in the platform.