In Braze, how are user sessions typically maintained?

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User sessions in Braze are typically maintained using session tokens. Session tokens are unique identifiers that are generated when a user starts a session within your app. These tokens help the SDK recognize and differentiate between individual user sessions, allowing for seamless tracking of user interactions and behaviors over time.

When a user interacts with the app, the session token is used to associate their actions with their profile in the Braze platform. This is crucial for personalizing user experiences and analyzing engagement metrics, as it helps the Braze system maintain continuity of the user's journey, even if they navigate away from the app and come back later.

Other methods, such as push notifications, user authentication, and cookies, do not serve the same primary purpose within the Braze ecosystem of maintaining user sessions. While they can play roles in user engagement and interactions, they are not specifically designed for session management like session tokens are. This highlights why session tokens are the correct answer for maintaining user sessions in Braze.

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