How many message variants can be created for A/B testing in Braze?

The correct answer is that you can create up to six message variants for A/B testing in Braze. This capability allows you to test multiple variations of your messaging campaigns to determine which version performs best. By offering up to six variants, Braze enables marketers to experiment with different approaches, such as subject lines, images, calls-to-action, and overall messaging strategies, providing valuable insights into audience preferences.

This feature enhances the effectiveness of campaigns as it helps identify the most impactful variations based on user engagement and response rates. A/B testing is an essential tool in optimizing marketing efforts, and the ability to test multiple variants within a single campaign allows for comprehensive testing that can lead to improved results.