How far back do events go in the Event User Logs of the Braze SDK?

The correct answer highlights that the Event User Logs in the Braze SDK retain data for a period of 30 days. This timeframe is significant because it allows developers and marketers sufficient time to analyze user engagement and behavior trends without the data becoming overly stale or difficult to contextualize.

Having access to user event logs for 30 days facilitates timely insights and decision-making processes, as it ensures that user interactions and events are recent enough to be actionable. Beyond this period, the data may not accurately reflect ongoing user patterns or preferences, making the 30-day retention a balanced choice between too short and overly extended periods.

This option reflects Braze's design philosophy of keeping data relevant for effective user engagement strategies while maintaining a manageable dataset for performance and analytical efficiency.