How does Braze support GDPR compliance?

The correct response highlights Braze's proactive approach to data privacy, which is essential for GDPR compliance. Braze provides tools and functionalities that help businesses manage user consent effectively, ensuring that users have a clear understanding of how their data is being used. This includes features that allow for easy access to user data and the ability to delete data upon request, which are fundamental rights granted under GDPR. By enabling businesses to handle these consent management processes, Braze helps them operate within the framework of GDPR, safeguarding user rights and promoting transparency in data handling practices.

In contrast, other responses do not align with GDPR principles. Ignoring data privacy regulations is not a viable way to support compliance. Requiring all users to opt-out contradicts GDPR, which emphasizes informed consent rather than assuming a lack of consent by default. Limiting data collection solely to US-based users also does not reflect GDPR's intent to protect data privacy for individuals in the EU, regardless of where the data is processed. Thus, the focus on managing consent and data access reflects a comprehensive understanding of GDPR requirements.