How does Braze handle user data privacy?

Braze places a strong emphasis on user data privacy by implementing user consent mechanisms and ensuring compliance with various regional regulations. This approach involves obtaining explicit consent from users before collecting and processing their data, as well as providing transparency about how their information will be used.

In addition to obtaining consent, Braze adheres to important laws and regulations such as GDPR in Europe and CCPA in California, which are designed to protect user privacy rights. These regulations require companies to be transparent about data collection, give users the ability to access and delete their data, and provide control over how their data is used in marketing efforts.

By prioritizing user consent and regulatory compliance, Braze builds trust with its users, fostering positive relationships while ensuring that data handling practices are ethical and lawful. This dedication to privacy is essential in today’s digital landscape, where users are increasingly concerned about how their data is collected and utilized.