How does Braze facilitate audience segmentation?

Braze facilitates audience segmentation primarily through user attributes, event data, and custom segments. This comprehensive approach allows marketers and app developers to create highly personalized and targeted marketing campaigns.

User attributes provide demographic and behavioral information about individual users, which can be utilized to understand different audience groups. Event data captures user interactions and behaviors within the app, enabling the identification of different user journeys and engagement patterns. Custom segments allow further refinement by combining various attributes and behaviors to create tailored segments based on specific marketing objectives.

By leveraging these diverse data points, Braze empowers users to segment their audiences effectively, ensuring that messaging and experiences are relevant and engaging, thereby enhancing user retention and conversion rates.

The other options may include relevant factors in audience understanding but lack the comprehensive and integrated approach that Braze employs with user attributes, event data, and custom segments.