How does Braze ensure in-app messages load instantly in response to user actions?

Braze ensures in-app messages load instantly in response to user actions through pre-fetching in-app message payloads on session start. This approach is effective because it allows the app to load potential messages that might be relevant to the user’s session before they are needed, meaning they can be displayed immediately without a delay when a user action triggers a message.

When a user opens the app, Braze retrieves and stores these message payloads during the initial session start. This proactive strategy minimizes loading times and optimizes performance, making the in-app message experience seamless and responsive. Consequently, users benefit from immediate access to relevant in-app messaging, enhancing engagement and interaction during their app experience.

While server-side rendering, asynchronous loading, and local caching techniques may also contribute to performance improvements in different contexts, the specific mechanism of pre-fetching during session start is pivotal for ensuring instant display in response to user actions, directly addressing the requirements of in-app messaging responsiveness.