How can developers track custom events using the Braze SDK?

The ability for developers to track custom events using the Braze SDK is encapsulated within the logCustomEvent(_:properties:) method. This method allows developers to send custom event data, which can include specific properties and parameters that describe the event in detail. By utilizing this specific method, developers can ensure that meaningful and contextual information is tied to the events they track, enabling comprehensive analytics and reporting within the Braze platform.

Tracking custom events is crucial for understanding user behavior and engagement within an app. By sending custom events, developers can analyze how users interact with various features, leading to better insights and strategic decisions for improving user experience and retention.

The other options refer to methods or practices that are not specifically designed for tracking custom events with the same level of detail or purpose as logCustomEvent(_:properties:). Thus, this makes it the most appropriate choice for effectively tracking custom events in the Braze SDK.