How can custom events be created in Braze?

Creating custom events in Braze is accomplished using the Appboy.logCustomEvent(_:) method. This method enables developers to track specific user interactions or actions that are unique to their application. By utilizing this method, you can log events with meaningful names and any associated properties, allowing for better analysis and insights into user behavior within your app.

The standard event logging method mentioned does not provide the flexibility needed for custom events, as it is designed for predefined events only. Logging through the Braze dashboard is more focused on visualizing and analyzing data rather than creating events directly from the app's code. Modifying the user's profile pertains to updating user data rather than logging specific user actions or events. Thus, the Appboy.logCustomEvent(_:) method is the appropriate choice for creating custom events, as it directly captures and logs those interactions from within the application.