Can Braze serve campaigns in real-time based on user behavior?

Braze is designed to react to user behavior in real-time, enabling marketers to deliver personalized and relevant campaigns as users interact with an app or website. This capability empowers businesses to respond promptly to user actions, such as engagement with a specific feature or product, which enhances user experience and increases the likelihood of conversions.

Using real-time data, Braze can trigger campaigns based on user actions, tailoring messages that resonate with individual user needs. For instance, if a user spends a significant amount of time on a product page without making a purchase, Braze can immediately send a targeted message or offer to encourage the conversion right at that moment.

While there might be other factors such as settings or user tiers influencing campaign effectiveness, the core functionality of Braze allows for immediate reactions to user behavior, thereby maximizing engagement and marketing impact.