A dating app wants to showcase new components of a feature through messages. How can they accomplish this?

Using custom HTML In-App Messages (IAM) is the most effective way for a dating app to showcase new components of a feature through messages. Custom HTML IAM allows for a visually rich presentation, enabling the app to incorporate images, buttons, and other interactive elements that capture the user’s attention more effectively than simple text messages. This format is particularly advantageous for demonstrating features, as it provides the ability to highlight design elements and user interactions in a way that feels integrated within the app experience.

In contrast, standard push notifications, while useful for delivering concise messages, do not support rich media or interactive content and may not be as engaging for showcasing new features. Text SMS messages are limited in content and formatting capabilities, making them less suitable for conveying complex information or engaging visuals related to app features. Rich media emails, though capable of holding detailed visual information, operate outside of the app, which may disrupt the user experience and lose some immediacy compared to in-app messaging.

Thus, custom HTML IAM stands out as the optimal solution for providing an immersive presentation of new features within the app environment itself.